Next-generation logistics.
Moving cargo from A to B is no longer enough. Information has to move too.
In today's logistics there is something else that has to travel with the cargo: the right information. Information that reaches the right person at the right time.
Knowing a port's coordinates is one thing; knowing its terminals, capacity, depth, connections and operating conditions is another. Getting a freight rate is one thing; being able to read the costs, risks and alternative routes behind that rate is another.
This is where my view of next-generation logistics takes shape: transport, data, information, technology and people, together.
Because the logistics companies of the future will not just be companies that manage vehicles. They will be companies that manage information.
This piece was first published on LinkedIn, in Turkish.