More than a route.
Not carrying a legacy, but carrying it forward.
A route is more than a line drawn between two points. Sometimes it runs from one port to the next; sometimes it follows a container across continents. Mine began when the experience my family had built up over the years started to take a new shape in the next generation.
Logistics is not an industry I came to later in life. I grew up surrounded by talk of work, phones that never stopped ringing, loadings, ports, delivery dates that had to be met and problems that had to be solved that same day.
On one side stood my family's experience, earned in the field, in the thick of the work; on the other, a world that never stops changing. The way I look at this business took shape between the two.
This piece was first published on LinkedIn, in Turkish.